Marketing that shows up in the bank account
We offer two services. Both designed to do one thing: grow your revenue. Get Free Marketing Audit.
Partnered with leading fitness brands
Strategic Content Planning
We analyze your target audience, research competitors, and create a 90-day content strategy aligned with business goals.
Monthly content calendar (30-40 posts/month)
Strategic themes (not random posts)
Conversion-focused, not just engagement-focused
Professional Content Creation
Monthly photo/video shoot at your gym capturing real members, real workouts, real transformations.
15-20 Instagram posts/month
15-20 Instagram Stories/week
8-10 Reels/month (optimized for reach)
4-6 carousel posts/month
Copywriting That Converts
Every caption focused on action. Clear CTAs. Proven fitness marketing frameworks.
No generic motivational quotes
Real transformations with testimonials
A/B tested messaging approaches
Community Management & DM Sales
Respond to every comment within 2 hours, every DM within 30 minutes. Qualify leads and book trials.
15-25 qualified leads/month from DMs
40-60% of DMs convert to booked trials
CRM integration (leads tracked automatically)
Local SEO & Google Optimization
Optimize Google Business Profile, manage reviews, and dominate local searches.
Higher visibility in 'gyms near me' searches
4.5+ star average rating maintained
Consistent stream of Google-sourced leads
Monthly Reporting & Optimization
Real numbers, not vanity metrics. Show you ROI and adjust strategy based on data.
Leads generated (with source tracking)
Trial bookings from social
Cost per lead analysis
Results (Organic Only)
Average Client Sees
25-40 qualified leads/month (DM + Google)
12-18 trial sessions booked
6-9 new members signed (assuming 50% trial-to-member rate)
€300-540 new monthly recurring revenue
€3,600-6,480 annual value from organic
Investment:
ROI:
In the first year
Strategic Campaign Architecture
Analyze your business model, calculate target CPA, design multi-stage funnel, and plan budget allocation.
Custom strategy document
Clear KPIs and benchmarks
Campaign calendar (90 days)
Budget recommendations
High-Converting Ad Creative
8-12 ad variations per month with multiple hooks tested and platform-specific formats.
Transformation ads with testimonials
Offer ads with urgency
Problem-solution ads
Social proof ads
Landing Page Optimization
Custom landing pages for each offer. Mobile-first design with 25-40% conversion rates.
Single-focus page (no distractions)
Trust elements (reviews, certifications)
Clear CTA (simple form)
2-3x better than industry average
Lead Qualification & Follow-Up
Automated lead notifications, nurture sequences, and CRM integration.
Instant email confirmation
2-hour SMS follow-up
24-hour email if no response
48-hour final SMS
Advanced Targeting & Retargeting
Target demographics, interests, behaviors, and lookalikes. Retarget website visitors and video viewers.
Fitness-specific targeting
Lookalike audiences
Website visitor retargeting
Past member campaigns
Real-Time Performance Tracking
Track ad spend, leads, CPL, trials, and ROAS with real-time dashboard access.
Daily budget management
Weekly summary reports
Monthly strategy calls
Transparent spend tracking
Results (Paid Ads)
Average Client Sees (First 90 Days)
60-90 qualified leads/month
30-45 trial sessions booked (50% show rate)
15-22 new members signed (50% trial conversion)
€900-1,320 new monthly recurring revenue
€10,800-15,840 annual value from one cohort
Investment:
€997/month
+
€800-2000 adspend
ROI:
6.5x
In the first year
Organic + Paid Growth Accelerator
For gyms serious about dominating their market
Everything from Organic + Paid Ads
Plus exclusive additions
Weekly strategy calls (not monthly)
Priority support (response in 1 hour)
Advanced analytics dashboard (real-time)
Quarterly business review (with CEO)
Access to all FitnessWork tools (CRM, AI, etc.)
Results (Combined)
Average client sees (first 90 days)
100-130
Qualified leads/month
50-65
Trial sessions booked
25-32
New members signed
€1,500 - €1,920
New MRR per month
Investment
Services: €1,297/month
(Saves €97 vs seperate)
ROI:
6.5x
We're not a marketing agency
We're fitness people who do marketing.
Normal Agency
Works with anyone (restaurants, e-commerce, local services)
Learns your industry on your dime
Uses generic strategies
Charges €800-2,000/month
Measures "engagement"
The Result:
3-6 months to figure out what works €80-120 cost per lead "We got you 500 new followers!"
Fitnesswork
Only fitness for 10+ years
Already knows your industry inside-out
Uses proven fitness-specific strategies
Charges same or less
Measures revenue generated
The Result:
Week 1 we deploy proven winners €35-55 cost per lead "We got you 23 new paying members."
What "Fitness-Specific" actually means:
We know your Messaging:
Pain point: "Can't lose weight" beats "Want to get fit"
Specificity: "Lost 8kg in 12 weeks" beats "Amazing transformation"
Objection handling: "No fitness experience needed" is critical
Social proof: "127 members this month" creates FOMO
Urgency: "Only 5 trial spots left" increases conversions 40%
We know your numbers:
Target CPA: €60-80 for trial offers
Trial show-up rate: 60-70% (we optimize to 80%+)
Trial-to-member conversion: 40-50% (we optimize to 60%+)
Member LTV: €720-1,200 (12-month average)
We know your calendar:
January: Highest intent (New Year resolutions)
April-May: "Summer body" urgency campaigns
September: "Back to routine" second wave
December: Gift memberships, New Year pre-sales
We know your creative:
Transformation photos work best
"Real people" beats models every time
Short-form video (15-30 sec) performs best
Testimonial videos convert 3x better than written
We know your offers:
Free trial converts better than discount
7-day trial beats 1-day trial
"First month €49" beats "€10 off"
Money-back guarantee increases sign-ups 25%
Trusted by 2,600+ Fitness Businesses
Gyms Trust Us
Revenue Generated (2024)
Years in fitness sector
Client Retention
Real companies, real numbers, real results
Success stories from gyms and sports facilities that transformed their legal and fiscal management.
Case Study 1: From 80 to 180 Members
CrossFit box, Urban location
€89/month membership
Challenge:
80 active members, zero marketing (just word of mouth), owner doing all sales himself, 2-3 new members/month
What we did:
Launched organic content engine (real member transformations)
Created trial offer campaign (7-day free trial)
Built landing page (45% conversion rate)
Set up retargeting for website visitors
Integrated AI chatbot for instant lead response
Members:
80
180
+125%
MRR
€7,120
€16,020
+125%
Annual:
€192,240
+€106,800/year
Investment
Marketing:
€997/month x 12 = €11,974
Ad spend:
€1,500/month x 12 = €18,000
Total Value
€29,963
ROI
€3.5x in Year 1
"I thought 180 members was physically impossible in our space. FitnessWork proved me wrong. Now we're opening a second location."
Case Study 2: Yoga Studio Recovery
Boutique Yoga Studio
3 instructors, €79/month unlimited
Challenge:
45 active members (down from 120 pre-COVID), struggling to fill classes, beautiful Instagram but zero leads, owner considering closing
What we did:
Rebuilt strategy: educational content + clear offers
Created lead magnet (free 'Beginner Yoga Guide' PDF)
Launched retargeting for guide downloaders
Optimized Google Business (was completely neglected)
Member referral campaign (bring a friend free)
Members:
45
98
+125%
MRR
€3,55
€7,742
+118%
Annual:
€92,240
+€50,244/year
Investment
Organic only:
€397/month x 6 = €2,832
Ad Spend:
€600/month x 6 = €3,600
Total Value
€5,982
ROI
€4.2x in 6 months
"I was about to close. FitnessWork didn't just save my business—they transformed it. We're now profitable and growing."
Case Study 3: Corporate Gym Scale-up
Large Gym, Near Business District
450 members, €59/month average
Challenge:
Plateaued at 450 members for 2 years, tried 3 different agencies (all failed), high churn (8%/month), owner skeptical of marketing
What we did:
Split testing: 12 ad variations (found winner in week 2)
Landing page A/B test (38% vs 52% conversion)
Retargeting campaign for trial no-shows
Member retention content (reduced churn)
Launched 'Corporate Wellness' package for nearby offices
Members:
450
720
+60%
MRR
€26,550
€42,480
+60%
Annual:
€509,760
+€50,244/year
Investment
Organic only:
€397/month x 6 = €2,832
Ad Spend:
€600/month x 6 = €3,600
Total Value
€39,564
ROI
€4.8x in year 1
"Three agencies failed. FitnessWork succeeded. The difference? They actually understand the fitness business model."
Aggregate Results
Time Saved:
47
Cost Per Lead:
€42
New Members/mo:
12
12-month Average
+68% membership growth
+68% revenue growth
-28% cost per lead (optimization over time)
97% client retention
Average ROI on Marketing Spend
ROI:
4.2x
Our Process
How we work (No BS, just results)
1
STEP 1
Discovery & Strategy (Week 1)
What we do:
Deep-dive questionnaire
Audit current marketing
Analyze target audience
Competitive analysis
Set clear KPIs
Deliverable:
Custom marketing strategy document
90-day action plan
Budget recommendations
KPI benchmarks
2
STEP 2
Setup & Launch (Week 2-3)
For Organic:
Create content calendar (90 days)
Schedule first photo/video shoot
Set up posting automation
Optimize profiles
For Paid Ads:
Create ad account structure
Build landing pages
Design first ad creative
Launch first campaigns
Timeline: 10-14 days to full launch
3
STEP 3
Execution & Optimization (Ongoing)
Weekly:
4-5 posts published
New ad creative tested
Performance review
Budget reallocation
Monthly:
Comprehensive report
Strategy call (30-45 min)
Next month planning
Content shoot scheduled
Quarterly:
Full funnel audit
Major strategy adjustments
Competitive review
Goal recalibration
Aggregate Results
Choose the plan that fits your growth goals
Time Saved:
47
Cost Per Lead:
€42
New Members/mo:
12
12-month Average
+68% membership growth
+68% revenue growth
-28% cost per lead (optimization over time)
97% client retention
Average ROI on Marketing Spend
ROI:
4.2x
What makes our process different:
Transparency
Real-time dashboard access
See exactly where money goes
Track every lead source
No "black box" reporting
Agility
Weekly iterations (not monthly)
Kill losers fast, scale winners fast
Responsive to your feedback
Adapt to seasonal changes
Integration
Works with your existing tools
Connects with FitnessWork services
Syncs with your CRM/calendar
Automated wherever possible
Education
We teach you what we're doing
Monthly calls explain strategy
You learn fitness marketing
No mysterious "secret sauce"
Transparent pricing. No hidden fees.
Choose the plan that fits your growth goals
Organic Growth
Gyms wanting steady growth without ad spend
€397
/mo
€300 Setup Fees • 6-Month Minimum
WHAT'S INCLUDED:
Strategic content planning (90-day calendar)
Professional content creation (monthly shoot)
15-20 posts/month (Instagram + Facebook)
15-20 Stories/week
8-10 Reels/month
Copywriting (all captions)
Community management (comments + DMs)
Lead qualification + booking
Local SEO optimization
Google Business management
Monthly performance report
Strategy call (30 min/month)
Expected Results (90 Days)
25-40 qualified leads/month
12-18 trial bookings/month
6-9 new members/month
6-Month Minimum
Paid Ads Engine
Gyms wanting predictable, scalable lead generation
€997
/mo
+ Ad spend: €800-2,000/month • Setup fee: €500 (one-time) • 3-month minimum
WHAT'S INCLUDED:
Full-funnel campaign strategy
Ad creative design (8-12 variations/month)
Landing page creation + optimization
Audience research + targeting
Retargeting campaigns
Lead automation setup
CRM integration
Weekly performance optimization
Monthly performance report
Strategy call (45 min/month)
Real-time dashboard access
Expected Results (90 Days)
60-90 qualified leads/month
30-45 trial bookings/month
15-22 new members/month
3-Month Minimum
Most Popular
Organic Growth
Gyms wanting steady growth without ad spend
€1,297
/mo
+ Ad spend: €1,200-2,000/month • Setup fee: €600 (one-time) • 6-month minimum
WHAT'S INCLUDED:
Everything from Organic
Everything from Paid Ads
Weekly strategy calls (not monthly)
Priority support (1-hour response)
Advanced analytics dashboard
Quarterly business review (with CEO)
Access to all FitnessWork tools
Member retention campaigns
Referral program setup + management
Expected Results (90 Days)
100-130 qualified leads/month
50-65 trial bookings/month
25-32 new members/month
6-Month Minimum
Email Marketing System
€197
/mo
WHAT'S INCLUDED:
Weekly newsletters
Automated welcome series
Re-engagement campaigns
Member retention emails
SMS Campaign Management
€147
/mo
WHAT'S INCLUDED:
Trial reminders
Special offer broadcasts
Attendance reminders
Retention campaigns
Video Ad Production
€497
/mo
WHAT'S INCLUDED:
Professional video ad (30-60 sec)
Multiple variations for testing
Mobile-optimized editing
One video/month
For organic clients:
If after 90 days we haven't:
Generated minimum 20 qualified leads/month
Noticeable engagement increase
At least 5 trial bookings from organic
Then: Month 4 is completely free, and you can cancel with no penalty.
For Paid Ads clients:
If after 90 days we haven't:
Generated minimum 40 qualified leads/month
Achieved sub-€70 cost per lead
Delivered minimum 15 trial bookings
Then: Month 4 is free + we refund 50% of management fees paid.
For Growth Accelerator clients:
If after 90 days we haven't:
Generated minimum 80 qualified leads/month
Signed minimum 15 new members
Generated minimum €900 new MRR
Then: Month 4 is free + we refund 100% of management fees paid
Why we can offer this:
In 10+ years and 2,600+ gyms, we've paid out this guarantee 6 times. That's 0.2% of clients. We hit targets 99.8% of the time. That's how confident we are
Frequently asked questions
Everything gym owners ask us most often.
Do you work with gyms outside Italy?
Can I continue using my current accountant?
Can I do just paid ads without organic?
What if I already have a social media person?
How much ad budget do I need?
Do you guarantee X new members?
What if my gym is in a small city?
Do I own the content you create?
How long until I see results?
What makes you different from [other agency]?
Can you handle multiple locations?
Three Ways to Start
Path 1: Free Marketing Audit
We'll analyze your current marketing, competitors, opportunities, and potential.
Time: 30 minutes Cost: Free Value: €500
Path 2: Strategy Call
Talk to a fitness marketing expert. Share your goals, get honest assessment.
Time: 45 minutes Cost: Free Value: Priceless
Path 3: Just Start
You've seen the results. You know what we do. You're ready to grow.
Facilities protected
Revenue Generated (2024)
Years in fitness sector
Client Retention
No long-term contracts
Cancel anytime after minimum
Results guarantee included
First results in 30 days
Works with anyone (restaurants, e-commerce, local services)